One of the biggest benefits of a good web design for your audience is that it can help them navigate the site easily.
The ultimate goal of anyone visiting your website is to quickly find the information that they are looking for. And, your web design should make that process easier and help visitors navigate your website without getting lost.
The more user-friendly your website is, the more likely it is that people will engage with your content and take the desired action. A good website design should aim to provide the best user experience, which ultimately translates into conversions.
Airbnb, for example, has a very simple, yet engaging website design where you can find everything right from the homepage. Whether you want to make a booking or explore the different types of accommodations and experiences. At Adster Creative Solutions, we take all your needs into detail to make sure you get the best out of your website and all the conversions, and quality leads you want to receive from your website.
Customers are exposed to brands in many ways. Traditional marketing through print, billboard, newspaper, magazine and radio for example – expose customers in a number of ways, all difficult to map to resulting revenue. Online exposure, through pay-per-click or display advertising for example, allow you to select how broad, or narrow your exposure can be.
By creating user touch-points – access to phone numbers, emails, or social channels – you’re also providing a means for your customers / potential customers to engage with you. To ask questions, and to qualify potential leads or acquisitions.
What better way to educate your customers about your product or service? Content on your site can be tuned to possible searches, and provide clear information that supports their choice for your product or service.
Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine.
Reputation Management was an ‘offline’ exercise in times past. In 2017, reputation management must be consistent, and planned.
72% of consumers who did a local search visited a store within five miles.
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